LSE Students’ Union

The London School of Economics Students’ Union asked me to build on the foundations of their brand. The key goal was bringing visual consistency to all of their branded materials, and bridging the gap between an inclusive student space and the university’s dominance in economics and business.

I developed their colour palette, retaining their core colours of purple and yellow, whilst introducing more complementary shades to balance designs. I refined their use of type, and brought in elements such as the triangle shape – taken from the logo – which became a motif of the Student Union branding.

The Sports arm of LSESU is a particularly prominent part of their brand, with many students involved in sports and events hosted annually. I dedicated significant time to developing and giving a distinct look and feel to this area, establishing how the visual language could be applied on social media, wall graphics, adverts, and clothing.